You have to keep in mind that just as no two young women are the same, every cougar is different from each other and have varied expectations from every young man they meet or talk to. Some of them may just wish to have a boyfriend they can flaunt on occasions like a trophy and others may just be looking for a rollicking sexual experience with a younger man. You have to judge the situation and adapt your behavior accordingly.
In the former case, you need to reveal your capabilities and potential to fulfill her wish for a boyfriend over a longer period of time and you must make it a point to discuss things that are of equal interest to her, rather than vacillating about any of your favorites. It is important to convey to such cougars dating that you are worth your weight in gold in terms of intellect and the ability to hold a decent conversation, as this is something she would expect when she takes you to events and gatherings.
In the case of cougars wanting a gratifying sexual or sex dating experience, you have to project your self as an active, athletic person with a lot of stamina and vitality. These women like fit young men and you have to make sure that you convey this to them. You must stay clear of staid topics like religion, politics and talk about energetic activity like sports and how you regularly enjoy your self playing some of the sports. While it is a fact that many young men also wish to date cougars in the expectation of getting a good lay with a mature woman, there is a need to project that vitality and enthusiasm for physical activity, which will impress such women and help such men secure that date.
Finally, it is very important not to mention the difference in age or talk about you fulfilling your fantasy. That is a sure put off for the cougar and you may end up losing the date. Only if you can convey the fantasy part in such a manner that you make the cougar feel privileged and special, should you venture to discuss it. Some humor and suggestive talk that has the potential to make them look forward to the association with you would be ideal and is the right way to proceed.